When we launched our Chavez for Charity Collection in early 2013, our goal was to create a line of colorful bracelets that people would love to wear and at the same time allow us to contribute, in a significant way, to charitable causes that we care about.
What we didn’t foresee is the impact this collection would have on others or how it would become a catalyst for meaningful, productive and sometimes very personal conversations.
Conversations about how one billion people in 207 countries rose and danced to demand an end to violence against women and girls.
Conversations about how one girl spent her teenage years being bullied and shunned because of her sexual orientation and how she is now a happy and proud gay woman.
Conversations about how a young couple reached out to their community to ask for help raising money for their 6-year old daughter who was suffering with cancer and how that community, without hesitation, came out en masse to show their support.
What we’ve come to realize is that every color tells a story and that through our collection, we are able to facilitate conversations that unite, inspire, and motivate people to fight for what is right and to stand up to what is wrong.
Chavez for Charity is about much more than a bracelet. It is an opportunity for people to share their own stories of loss and triumph, indifference and compassion and it is our hope that together we can help bring about a positive and impactful change to the world within we live.
For every bracelet and necklace sold we donate 25% of the gross profit to the 20 amazing and very worthy charitable causes.
We invite you to join the conversation, share your own stories, and help us shine an even brighter light on some of today’s most important and necessary charitable initiatives.